When you’re studying this, you in all probability are already conscious of the immense potential of video content material as a advertising software — particularly when you should flip boring or troublesome advertising messages into fascinating items your viewers will love.
And sure, from all the numerous kinds at your disposal, whiteboard movies stand out as nice additions to most advertising methods on account of how they simplify advanced subjects and make your message memorable.
However making an impactful and efficient whiteboard animation is not any straightforward feat. It takes a eager eye for element, a fascinating script, and a splash of creativity to make a bit that really resonates together with your target market.
So on this article, I’ll be sharing 5 ideas that can assist you create whiteboard animations like a professional. Whether or not you’re a seasoned marketer or nonetheless dangling within the studying curves, the following pointers will enable you take your whiteboard animations to the subsequent degree.
Let’s get began, lets?
Use Dynamic Angles and Transitions
When creating a fascinating and impactful whiteboard animation, being attentive to vital particulars could make all of the distinction. One such element is using dynamic angles in your photographs and fascinating transitions to provide your video that oh-so-pro contact.
Listed below are some methods to attain that fashion:
- Get inventive with angles: Experiment with completely different angles to showcase varied features and components of your animation. Strive utilizing a chicken’s eye view or worm’s eye view so as to add a singular perspective to your animated photographs.
- Use transitions to information consideration: Transitions comparable to zooms, pans, and tilts can successfully information the viewers’s consideration and spotlight an important components of your content material. Use these transitions to guide your viewers by way of your story.
- Keep away from overloading the viewer: Whereas transitions and wealthy graphics can add so much, utilizing too lots of them could be distracting and take away from the general vibe of your video. Be certain that to make use of transitions and related graphic components sparingly and solely when it provides to the circulate of the animation.
- Guarantee smoothness: Tough visible belongings or pressured/uneven transitions can take away from the general really feel of your animation and detract from the message you’re attempting to convey. Take a while in post-production to create easy and fluid transitions and animations to provide your piece a high-quality, skilled look.
Construct Round Information, However Flip it Into Insights
Utilizing statistics and related information factors is usually a highly effective method to make your advertising content material extra reputable and credible. However let’s face it; uncooked statistics aren’t all the time probably the most memorable or partaking.
That’s why it’s essential to show that information into insights.
One nice useful resource that can assist you flip information into insights is the guide “Made to Stick” by Chip Heath and Dan Heath. The authors argue that the important thing to creating info memorable is to make it, effectively, “sticky.”
In different phrases, you need your information to be memorable, simply understood, and simply remembered by your viewers.
Listed below are some ideas that can assist you do exactly that together with your whiteboard movies:
- Use juxtaposition: Utilizing graphics and transitions to match and distinction two or extra issues could be an efficient approach to assist your viewers perceive the importance of the information you’re presenting.
- Use anecdotes: Animating a private story or instance may also be highly effective to assist illustrate your level and make the information you’re presenting extra relatable to your viewers.
- Use examples your viewers can relate to: If you wish to make your information extra significant to your viewers, you should discover examples that they’ll perceive and relate to.
- Use visualization: Charts, graphs, and different visible aids assist your viewers see the information in an fascinating approach. For instance, you possibly can use a bar graph to match the expansion of various firms over the previous few years.
- Present the ‘wow’ issue: Making a ‘wow’ issue will help make your information extra memorable. Use contrasting statistics, sudden comparisons, or stunning examples to make your viewers sit up and take discover. This piece from Overclock Labs completely illustrates that method.
Use the Proper Music and Sound Design to Evoke Emotion
Music and sound results are sometimes underestimated, however they play a vital function in how your viewers perceives and remembers your video.
The truth is, the best music and sound results will help you optimize your whiteboard animation for extra conversions and viewer engagement by establishing an emotional reference to them.
Listed below are some ideas that can assist you accomplish this:
- Be careful for copyright points: As a enterprise, you wish to keep away from copyright problem. So, it’s greatest to decide on royalty-free music in your animation. Fortunately, loads of web sites provide all kinds of high-quality, royalty-free music you should use in your video.
- Take into account the tone and temper you wish to convey: The music and sound results you select ought to replicate your animation’s total tone and temper. For instance, in case your video is supposed to be upbeat and energetic, select a music observe that displays that. Or, if it’s meant to be critical and thought-provoking, select a extra somber observe.
- Match the tempo of your animation: The music’s tempo ought to match your animation’s tempo. For a quick-paced animation (like in a brief video), select a music observe with an up-tempo beat. Select a music observe with a slower, much less intrusive beat for a slower-paced piece that offers with extra critical or sophisticated subjects.
- Use sound results sparingly: Sound results can successfully spotlight some visible components and drive your viewer’s consideration, however too many could be distracting. Select sound results that improve your animation and add worth slightly than take away from it.
Use Normal Advertising and marketing Ideas to Deliver Your Piece Collectively
Advertising and marketing has developed so much over the previous twenty years, and we’ve had some luminaries contribute some nice insights and philosophies you should use to reinforce the general high quality of no matter whiteboard video you’re employed on.
Listed below are a few of them:
- Steve Jobs: Steve Jobs was identified for his potential to simplify advanced concepts and current them in a memorable and persuasive approach. When creating your whiteboard animation, try to simplify your message as a lot as potential and ship it in a approach that’s straightforward in your viewers to observe and bear in mind.
- Mary Kay Ash: Mary Kay Ash believed within the energy of optimistic reinforcement and inspired her salespeople to give attention to the positives slightly than the negatives. When creating your whiteboard animation, give attention to the advantages of your services or products and the way it will enhance your viewers’s life.
- Helen Lansdowne: Helen Lansdowne was a pioneer of emotional promoting and believed that the simplest commercials faucet into the target market’s feelings. When creating your whiteboard animation, try to evoke feelings in your viewers and join with them on a deeper degree.
- David Ogilvy: David Ogilvy believed within the significance of headlines and that the headline is probably the most essential a part of any commercial. When publishing your whiteboard animation, ensure its title is obvious, concise, and attention-grabbing.
- Seth Godin: Seth Godin is a contemporary advertising legend, and he emphasizes the significance of making a exceptional narrative that’s price spreading. When creating your whiteboard animation, try to create a story that’s so compelling that your viewers will wish to share it with others.
At all times Inform a Nice Story
You might need heard that one earlier than — and also you’re listening to it once more. A terrific story is without doubt one of the basic features of making a fascinating advertising video, and whiteboard animations aren’t any exception.
A terrific story can convey a message that may pique curiosity and switch viewers into clients.
Listed below are some ideas to enhance the storytelling aspect of your whiteboard movies:
- Begin with a transparent purpose in thoughts: This level connects us again to a few of what we talked about earlier. Reply this query: What would you like your viewers to remove out of your animation? Understanding the reply to this query will enable you craft a narrative that’s targeted and aligned together with your goal.
- Create a robust narrative construction: An excellent story has a transparent starting, center, and finish. Think about using the hero’s journey or the three-act construction to provide your story a transparent framework.
- Make it relatable: The most effective tales are those who join with the viewers on an emotional degree. Discover methods to make your story relatable through the use of private anecdotes, humor, or relatable characters.
- Use supportive visuals: A whiteboard animation is a visible medium, so take advantage of it! Use photographs, illustrations, and animations to carry your story to life.
- Hold it easy: A sophisticated story could be complicated and detract out of your message. Hold your story easy, targeted, and simple to observe. Take this video for example; it tells you all you want concerning the firm, utilizing a robust narrative, relatable dialogue, and supportive visuals — all whereas holding it easy:
In Quick:
Making a profitable whiteboard animation requires cautious consideration of varied components, together with animation fashion, music and sound results, advertising ideas, storytelling, and information visualization.
By deciding on the best animation fashion that matches your message and model, incorporating dynamic angles and transitions, utilizing advertising ideas from legends, telling a compelling story, and turning information into insights with the assistance of anecdotes, examples, and visualization, you’ll be able to create a robust whiteboard animation that can seize your viewers’s consideration and successfully convey your message.
Good luck!
